PRIVACY POLICY

When EAST ANGLIA ULTRASOUND SERVICES LTD processes your personal data, it is required to comply with the Data ProtectionAct 2018 (“DPA”) and the UK GDPR (the DPA and UK GDPR are together referred to as the “Data Protection Legislation”).

Your personal data includes all the information we hold that identifies you or is about you, for example, your name, email address, postal address, date of birth, location data and in some cases opinions that we document about you; as well as special categories of data, including but not limited to, medical and health records, and information about your religious beliefs, ethnic origin and race, sexual orientation and political.
Everything we do with your personal data counts as processing it - including collecting, storing, amending, transferring and deleting it. We are, therefore, required to comply with the Data Protection Legislation to make sure that your information is properly protected and used appropriately.
This privacy policy provides information about the personal data we process, why we process it and how we process it.
 Our responsibilities
EAST ANGLIA ULTRASOUND SERVICES LTD is the data controller of the personal data you provide. We have appointed Mrs. Marites Doniego Cross as Privacy Officer and they will have day to day responsibility for ensuring that we comply with the DataProtection Legislation and for dealing with any requests we receive from individuals exercising their rights under the Data Protection Legislation.
 What personal data do we process about you?
We process your personal data in order to provide you with the services you have requested, to fulfil the contract we have enteredinto with you and/or to receive services or goods from you. We may also process your personal data to respond to any queries orcomments you submit to us and to correspond with you on a day-to-day basis.
 We may need personal data from you to be able to provide services to you, to meet our legal obligations, to enter into a contract withyou and/or to provide you with all the information you need. If we do not receive the personal data from you, we may be unable tofulfil our obligations to you.
 More information about the personal data we process is set out below:
 Personal data that we may process about you (depending on the extent of the information you have provided to us) includes:
  • Identity data such as your first name, middle names, last name, marital status, title, date of birth and gender
  • Contact data such as your address, email address and telephone numbers
  • Financial data including your bank account and payment card details
  •  Special categories of data including information about your medical background and health and diversity/equality information such as your race and ethnicity
 We process most of your information on the grounds of consent from you, legitimate interests , i.e.Ultrasound Report, Any Laboratory Test results, including NIPT results, Digital ultrasound images, medical questionnaire, referral and performance of a contract we have entered into with you, protection of the vital interests of a Data Subject or, in the case of special categories of data, processing for the provision of health or social care or treatment or the management of health or social care systems or services.
If we obtain consent from you to the processing of your personal data, you can withdraw your consent at any time. This will not affect the lawfulness of any processing we carried out prior to you withdrawing your consent.
Who will receive your personal data?
Subject to signing the GDPR Consent Form, we only transfer your personal data to the extent we need to. Recipients of your personal data include: 
  • GP
  • Consultant
  • Midwife
  • Other Health Professionals from Private Clinics and Hospital
We may transfer your personal data outside of the EEA to laboratory we partnered with Non-Invasive Prenatal Test [NATERA , U.S.A.]
 How long will we keep your personal data?
 We will retain your personal data for  6 years in case a contract claim arises against EAST ANGLIA ULTRASOUND SERVICES LTD. Your information will be kept securely at all times.

 What are your rights?

 You benefit from a number of rights in respect of the personal data we hold about you. We have summarised the rights which may be available to you below, depending on the grounds on which we process your data. More information is available from theInformation Commissioner’s Office website (https://ico.org.uk/for-organisations/guide- to-the-general-data-protection-regulation-gdpr/individual-rights/). These rights apply for the period in which we process your data.

1.  Access to your data

You have the right to ask us to confirm that we process your personal data, as well as having the right to request accessto/copies of your personal data. You can also ask us to provide a range of information, although most of that informationcorresponds to the information set out in this privacy policy.
We will provide the information free of charge unless your request is manifestly unfounded or excessive or repetitive, in which casewe are entitled to charge a reasonable fee. We may also charge you if you request more than one copy of the same information.
 We will provide the information you request as soon as possible and in any event within one month of receiving your request. If weneed more information to comply with your request, we will let you know.
 2.   Rectification of your data
 If you believe personal data we hold about you is inaccurate or incomplete, you can ask us to rectify that information. We will comply with your request within less than one month of receiving it unless we do not feel it is appropriate, in which case we will let you know why. We will also let you know if we need more time to comply with your request.
 3 .  Right to be forgotten
 In some circumstances, you have the right to ask us to delete personal data we hold about you. This right is available to you:
  • Where we no longer need your personal data for the purpose for which we collected it
  • Where we have collected your personal data on the grounds of consent and you withdraw that consent
  • Where you object to the processing and we do not have any overriding legitimate interests to continue processing the data
  • Where we have unlawfully processed your personal data (i.e. we have failed to comply with UK GDPR); and
  • Where the personal data has to be deleted to comply with a legal obligation
 There are certain scenarios in which we are entitled to refuse to comply with a request. If any of those apply, we will let you know.
 3.   Right to restrict processing
 If you believe the personal data we hold is not accurate – we will cease processing it until we can verify its accuracy. If you have objected to us processing the data – we will cease processing it until we have determined whether our legitimate interests override your objection.
If the processing is unlawful; or
If we no longer need the data but you would like us to keep it because you need it to establish, exercise or defend a legal claim.
 4.  Data portability
 You have the right to ask us to provide your personal data in a structured, commonly used and machine-readable format so that you are able to transmit the personal data to another data controller. This right only applies to personal data you provide to us:
Where processing is based on your consent or for performance of a contract (i.e. the right does not apply if we process your personal data on the grounds of legitimate interests); and where we carry out the processing by automated means.
 In some circumstances, you are entitled to ask us to suppress processing of your personal data. This means we will stop actively processing your personal data but we do not have to delete it. This right is available to you:
If you believe the personal data we hold is not accurate – we will cease processing it until we can verify its accuracy
If you have objected to us processing the data – we will cease processing it until we have determined whether our legitimate interests override your objection If the processing is unlawful; or
If we no longer need the data but you would like us to keep it because you need it to establish, exercise or defend a legal claim.
5.   Right to object
 You are entitled to object to us processing your personal data:
 If the processing is based on legitimate interests or performance of a task in the public interest or exercise of official authority
For direct marketing purposes (including profiling); and/or
 For the purposes of scientific or historical research and statistics
 In order to object, you must have grounds for doing so based on your particular situation. We will stop processing your data unless we can demonstrate that there are compelling, legitimate grounds which override your interests, rights and freedoms or the processingis for the establishment, exercise or defence of legal claims.
Your right to complain about our processing.
 If you think we have processed your personal data unlawfully or that we have not complied with UK GDPR, you can report your concerns to the supervisory authority in your jurisdiction. The supervisory authority in the UK is the Information Commissioner’sOffice (“ICO”). You can call the ICO on 0303 123 1113 or get in touch via other means, as set out on the ICO website:https://ico.org.uk/concerns/.
 Any questions?
 If you have any questions or would like more information about the ways in which we process your data, please contact info@eastangliaultrasound.co.uk.